Our HIGHRISE documentary, One Millionth Tower, has re-incarnated into a public art project that reaches 1.3 million subway commuters daily in Toronto, Canada.
6 short videos adapted from the documentary and 4 specially-designed subway posters with images from the project are currently on display throughout the Toronto underground subway system until the end of February. The 30-second videos play continuously every 10 minutes on the digital signage system, while 110 copies of the posters are on display at 59 stations throughout the city.
The project is curated by Sharon Switzer for Pattison Onestop and Art for Commuters (A4C).
The idea for the project was to hone the central concept of One Millionth Tower to its most basic, core, visual theme: to contrast the “real” Toronto highrise conditions with that of the “imagined” landscapes of the residents and architects.
Here’s some pix from my visit to the print shop with Joanna from Helios Design Lab, to check out the 6-foot tall print proofs.
Nice article in Canada’s Globe and Mail here. Watch this space for the silent videos coming soon.