SPECIAL GEMINI AWARD for NFB
Last month, The National Film Board of Canada received a Special Achievement Award at Canada’s Gemini Awards. HIGHRISE is proud to be a small part of it. Here’s the citation for the Award:
OUTSTANDING TECHNICAL ACHIEVEMENT IN DIGITAL MEDIA, GEMINI AWARD
Under the creative leadership of Tom Perlmutter, the NFB has become a pioneer in the use of digital technology, both from a viewing and production point-of-view.
From the advent of video and DVDs, the NFB’s vast collection of documentaries, animation and narrative films, which had been available in 16mm, became difficult to access, unless the material was repackaged from film to popular hom viewing formats. Many NFB classics were languishing in cinema vaults until an new initiative was undertaking to digitize much of what had been created over the years at the Board.
Now, over 2,000 titles can be seen online, including all the major award-winners going back to the 1940s. Last year, NFB films were seen over 20 million times — an astonishing figure — with viewings on the Viewing Room at nfb.ca
, apps for iphone/ipad, Android and Playbook as well as on related channels on Youtube and Dailymotion.
Simultaneously, the Board has been moving forward, creating some of the most intriguing uses of documentary in the realm of new technology. HIGHRISE/Out My Window created by Katerina Cizek and produced by the NFB is a 360-degree interactive project, which offers viewers the chance to view real-life scenes and situations in locations around the world.Working collaboratively with artists, activists and residents in other countries, Cizek and the NFB have broken barriers, creating new experiences in the documentary. Along with Welcome to Pine Point and Waterlife, the website as a new form of doc is beginning to take shape.
“Seen through the Board’s long history, social media begins to look like an extension of the social doc, and the recent ascendance of the NFB into a world-player in ineracitve interfaces can br seen more as manifest destiny than dark horse success.”— Jessica Duffin Wolfe POV
“The NFB is creating and showcasing some of the most innovative content anywhere on the web. They are pointing the way for others who want to fully engage with online audiences.” — Norm Bolen, President & CEO of Cnadian Media Production Association